♥ VINTAGE SPORTS CAR COLLECTORS \ OFFTRACK

Showcasing vintage sports cars on the road and in style!

We worked on location in Cape Town creating a lifestyle editorial with vintage cars. The Western Cape has many long and winding roads and the incentive was to create a story with shots that romaticised some non-placeable road trip while subtly featuring the car.

Using the story of several different young lovers on the road, we felt that between their tensions the vintage car would stand out as the feature embodying a calm and collected cool. The car shows off as a sophisticated and experienced form, yet also still embodies the youth and adventure of the glossy new sports car it once was when brand new. The margins of time have been crossed over and the two realms on either side of those era’s have been brought together and partnered. The lifestyle of the fashionable vintage sports car owner is established. The identity of experienced collectors, enthusiasts and new-comers is reinforced and they are persuaded and convinced by the lifestyle, rather than the product.