♥ GEOBET FLIGHTS \ PRIVATE CHARTER

Geobet Flights, a private jet airlines charter offering exclusive flights wanted a story for their private distribution editorial.

Art direction, production and conceptualisation of the spread, as well as full styling and photographic production. Of course, our role did not extend as far as riding the aeroplane or Jaguar V12 for maneuvering, but being on the airfield and amongst the hangers was quite an experience.

The charters are looking to bring in a wider market of clientele, extending it to the young successful and wealthy adults. Our client is passionate about flying and the lifestyle thereof and apart from broadening perspectives, they want also to encourage enthusiasm to a segment lying outside of their normal mature adult clientele. The idea was to bring a story that overlapped day and night, travel, journey and a sophisticated woman who is involved in some mysterious, but important liaison. Is it business, is it pleasure, does it matter? The idea of a very young pilot also reinforces the idea that there can be trust in a younger professional.